LAS VEGAS, Jan. 31, 2018 /PRNewswire/ — Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games” or the “Company”) announced today that the Chukchansi Gold Resort & Casino (“Chukchansi Gold”) has chosen to upgrade its Scientific Games comprehensive casino management system, as well as add a suite of marketing and customer service applications and devices. Chukchansi Gold is owned by the Picayune Rancheria of Chukchansi Indians and is located in Coarsegold, California, near Yosemite National Park.
“We have been extremely pleased with the performance of our Scientific Games system which has enabled us to operate our casino floor of 1,750 slot machines and 36 table games with a high level of efficiency and profitability,” said B.J. Martin, General Manager of Chukchansi Gold. “In addition to the upgrades, we have also chosen to enhance our system with Scientific Games’ proven marketing and customer-service focused applications that will enable us to engage and interact with our customers in new, creative ways and strengthen our ability to provide a first-class customer service experience.”
Enhancements include the installation of Scientific Games’ award-winning iVIEW®4 technology into Chukchansi Gold’s slot machines. iVIEW 4 is Scientific Games’ next-generation player interface display which enables the casino to display dynamic marketing animations and video with instant response through a state-of-the-art multi-touch display, increasing player engagement and interaction.
In order to take full advantage of this new customer interface system, the Elite Bonusing Suite® (“EBS“) is also being installed. EBS is a group of marketing applications that will enable Chukchansi Gold to automate promotions and player loyalty programs, launch new floor-level interactive promotions, and reward players at the point of play via the iVIEW 4.
The upgrade also comprises Scientific Games’ Servizio Mobile Service Solution which enables casino personnel to perform a number of customer service tasks efficiently and on-the-go, such as jackpot processing and player registration.
“We are pleased that Chukchansi Gold has had success with our systems products and have chosen to upgrade them to include our innovative display and bonusing solutions, among others,” said Bob Parente, Senior Vice President and Chief Revenue Officer of Scientific Games. “We are confident that these new solutions will help to enhance the efficiency and effectiveness of Chuckchansi Gold’s patron interactions, simplifying operations and promoting player loyalty. We have enjoyed a strong relationship with Chukchansi Gold and look forward to continuing our successful partnership in the future.”
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About Scientific Games
Scientific Games Corporation (NASDAQ: SGMS) is a world leader in gaming entertainment offering the industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. The company is #1 in technology-based gaming systems, digital real-money gaming and sports betting platforms, casino table games and utility products and lottery instant games, and a leading provider of games, systems and services for casino, lottery and social gaming. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit www.scientificgames.com.
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In this press release, Scientific Games makes “forward-looking statements” within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as “will,” “may,” and “should.” These statements are based upon management’s current expectations, assumptions and estimates and are not guarantees of timing, future results or performance. Therefore, you should not rely on any of these forward-looking statements as predictions of future events. Actual results may differ materially from those contemplated in these statements due to a variety of risks and uncertainties and other factors, including those factors described in our filings with the SEC, including the Company’s current reports on Form 8-K, quarterly reports on Form 10-Q and its latest annual report on Form 10-K filed with the SEC on March 3, 2017 (including under the headings “Forward Looking Statements” and “Risk Factors”). Forward-looking statements speak only as of the date they are made and, except for Scientific Games’ ongoing obligations under the U.S. federal securities laws, Scientific Games undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.
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SOURCE Scientific Games Corporation