- GoMedia has selected QYOU Media to deliver curated short-form video content to train passengers on c2c and West Midland Trains services
- This marks The QYOU’s first UK distribution agreement and follows successful European expansion through partnerships in The Netherlands, Poland and Portugal
DUBLIN, LOS ANGELES, and TORONTO, March 15, 2018 /CNW/ – QYOU Media (TSXV: QYOU OTC: QYOUF), the world’s leading curator of premium ‘best-of-web’ video for multiscreen distribution, has announced its first UK deal with GoMedia, Europe’s leading on-board infotainment provider, which will see QYOU’s curated online video content distributed to UK rail passengers.
Consumers are watching more video than ever before while on-the-go and in transit, particularly on mobile devices. According to eMarketer, more than 90% of all digital video viewers in the UK regularly visit YouTube, with almost two thirds watching its content via a mobile phone. The new partnership between QYOU and GoMedia aims to cater to the unique viewing habits of younger audiences, who make up a significant number of rail passengers and are the largest group of smart phone users, by offering them a curated selection of the type of content they are engaging with on a daily basis.
QYOU will deliver 40 episodes of QYOU Hits, its flagship show featuring expertly curated short-form video content to customers on c2c and West Midlands Trains services. The shows will feature a hand-picked selection of the best short-form videos the web has to offer, covering everything from new music, dance, comedy, sports and stunts as well as awe-inspiring clips from some of the world’s most beautiful places. The on-demand content will be ad-supported on service provider platforms, providing an opportunity for rail and coach companies to create new revenue streams from passenger transit.
“Over a billion train journeys are made in the UK each year, and an increasing number of passengers are bringing their own devices (BYOD) on board and using these to plug into entertainment to keep them occupied while on-the-go,” said Roger Matthews, Managing Director of GoMedia. “These BYOD passengers are fueling the demand for more high quality on-board entertainment, centered around their tastes and packaged as part of their ticket. QYOU’s programming features some of the world’s most talented digital-first creatives, making it perfect for passengers that want the latest must-see content to keep them entertained on their journey, which is why GoMedia chose to work with them.”
This new partnership builds on previous transit deals QYOU Media has secured with Lufthansa and Global Eagle Entertainment, highlighting the growing consumer demand for easily accessible digital entertainment on-the-go.
Curt Marvis, CEO and Co-founder of QYOU Media, commented, “The quality and availability of on-board entertainment offers a competitive advantage for service operators. QYOU programming is already enjoyed by airline passengers across Europe, so we are excited to now bring our content to train and coach passengers too. With younger audiences always on the lookout for the most exciting video content online whenever and wherever they are, there’s a huge opportunity for the major sea, rail, and coach travel companies to bring this to customers to enhance the travel experience and increase monetization potential.”
About QYOU Media
QYOU Media Inc. is a fast-growing global media company that curates and packages premium ‘best-of-the-web’ video for multiscreen distribution. Founded and created by industry veterans from Lionsgate, MTV, and CinemaNow, QYOU’s millennial-focused products including linear television networks, genre-based series, mobile apps, and video-on-demand formats reach millions of customers on six continents. Distribution partners include Sinclair Broadcast Group, Vodafone, 21st Century Fox, Liberty Global, Showmax, iflix, SuperChannel and TATA Sky.
GoMedia creates award-winning infotainment platforms for rail, coach and transport companies, including Eurostar, Virgin Trains, National Express, c2c and TransPennine Express. The company’s technology helps customers monetise their existing onboard Wi-Fi infrastructure and revolutionise their passenger experience, through world-class entertainment, information and advertising content that is hosted onboard and delivered to passengers’ own mobile devices.
GoMedia’s 300 Million+ passengers benefit from the company’s outstanding content offerings, which include blockbuster films from major studios, such as Universal Pictures and Warner Bros; catch-up TV from ITV and on-demand entertainment from NOW TV; popular box sets, including The Wire, The Man in the High Castle, Coronation Street, and Peaky Blinders; and games, digital newspapers and magazines.
As well as delivering infotainment that reflects and enhances operators’ brands, GoMedia generates significant ancillary revenue opportunities for customers, including pay TV, sponsorship, enhanced data, passenger upgrades and at-seat ordering. For more information, visit www.gomedia.io.
SOURCE QYOU Media Inc.