BEIJING, Dec. 7, 2017 /PRNewswire/ — On November 21, 2017, the 4th Hunan Online Facebook Activity themed “Hunan Loves Fall” lasting 21 days officially came to an end. This event has attracted participants from all over the world, who expressed their strong desires to join while also ensuring the world was aware of all that Hunan has to offer.
The theme of the event was selected due to the beauty of fall in Hunan. This event initiated an online photo contest by uploading the beautiful fall pictures cities with the event posting forwarded and then was open to voting. Contestants were entered into a chance to win a sweater with a Hunan fall scene. By connecting fall in Hunan and other places across the world and attracting a large number of fans, the activity helped enhance the impression of Hunan. To enhance the promotion, two KOL were invited to participate in the event.
Hunan‘s Facebook page saw more than 500 million visits during the promotion with over 150,000 interactions, covering more than 3 million fans. The activity not only allowed fans to enjoy the beauty of Hunan in fall but also increased the interactions with Hunan’s Facebook page. Moreover, it enhanced the presence of Hunan’s online image, which will support Hunan’s tourism on an international forum.
Located in the middle reaches of the Yangtze watershed in South Central China, Hunan is named for its location “south of Lake Dongting”. Hunan is well known for the abundance of lotus throughout the province. Changshang, Fenghua and Zhangjiajie are some of the most well known places to visit in Hunan.
SOURCE China Hunan Provincial Tourism Development Commission