NEW YORK, March 7, 2018 /PRNewswire-USNewswire/ — #MarchforGiants unites people around the world in unique activism to protect elephants. It creates a virtual herd of elephants which travels across social media and global digital billboards demanding urgent change.
Starting TOMORROW, the #MarchforGiants herd will stomp through the UK, France, Holland and Australia, before arriving in Kasane, Botswana on March 16th at a key conservation Summit being held to discuss the protection of elephants.
At the Summit, African Heads of States will meet with financiers, scientists, and influencers to discuss elephant protection.
#MarchforGiants will deliver a powerful visual illustration of global advocacy and the herd will help deliver an Avaaz petition, with more than one million signatures, that demands the European Union end its ivory trade.
Join #MarchforGiants at www.marchforgiants.org for $7 and help protect an elephant in the wild for a month.
Joanna Lumley and Ricky Gervais have joined thousands adding their support. Joanna Lumley said: “This year, March for Giants presents a one-of-a-kind opportunity for people everywhere to make their voice heard. It is a truly transformative moment for the conservation of Africa’s elephants and their habitats.”
Individuals and corporations can adopt customizable elephants that will grow the herd in force and numbers. Each sponsor will receive high-resolution images of their giant to share on social media. Each giant’s journey will be documented by state of the art interactive technology that tracks and relays location information back to its sponsor.
#MarchforGiants screen space is donated by Ocean who formed The Alliance, a network of like-minded global digital out of home media owners who can offer both full motion imagery and integrated technology in their screens, allowing campaigns such as March for Giants to have global reach.
The original #MarchforGiants concept came from London-based creative agency 18 Feet & Rising. The state-of- the-art technology to create the experience was made by digital studio Popped. Freefolk provided 3D expertise. DOOH.com provided real- time distribution across the big screens.
About Space for Giants
Space for Giants is an international conservation organization that protects Africa’s elephants from immediate threats like poaching while working to secure their habitats forever in landscapes that face ever-increasing pressures.
Ellen C. O’Connell
Executive Vice President
Space for Giants
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SOURCE Space for Giants