COLUMBUS, Ohio, March 15, 2018 /PRNewswire/ — Supporting growing demand for the brand, Red Roof, the leader in the Upscale Economy segment, has announced a new, 43,000 sq. ft. headquarters located at 7815 Walton Parkway, New Albany, Ohio, to house its team of 150 corporate office employees with the capacity to expand the workforce. The new location provides Red Roof the space, technology and resources as the brand continues to grow profitably, enter new geographies and expand its portfolio of sub-brands including Red Roof Inn®, Red Roof PLUS+® and The Red Collection®.
“This new state-of-the-art headquarters is just one of many ways we are working to support our ongoing growth trajectory and is an important milestone as we look to the future,” said Andrew Alexander, President, Red Roof. “We believe this move will enhance and strengthen our ability to deliver on our promise to consumers with the benefit of bringing all of our corporate employees under one roof, which fosters a more dynamic and collaborative workplace.”
Over the past three years, Red Roof has grown more than 41 percent, reaching a total of 539 locations. There are more than 30 properties already scheduled to open this year, including The St. Clair Hotel in Chicago, The Red Collection’s flagship location. By the end of 2018, Red Roof expects to have a portfolio of 600 properties across all sub-brands.
About Red Roof®
Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 500 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers savings without sacrificing comfort so they can Sleep Easy. Spend Less.™ The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. Next, the company rolled out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price. The brand also launched The Red Collection®, a city-center soft brand made up of upscale economy to midscale unique hotels that reside “In the Hearts of Cities You Love.” Red Roof offers franchisees Genuine Relationships. Real Results.™ The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 7,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.
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SOURCE Red Roof