RedAwning Welcomes Heather Richer, Former VP of Revenue Management & Distribution at Kimpton Hotels and Restaurants As Chief Marketing Officer

EMERYVILLE, Calif., Jan. 30, 2018 /PRNewswire-iReach/ —, the world’s largest branded network of vacation rental properties, today announced the appointment of Heather Richer as Chief Marketing Officer. Richer is the former Vice President of Revenue Management and Distribution at the first boutique hotel and restaurant company in the United States, the award-winning Kimpton Hotels and Restaurants. She joins RedAwning’s executive team in leading RedAwning through rapid international and national expansion of its property portfolio, and continuing RedAwning’s drive to bring the trust, ease and convenience of hotel-style booking and services to the largest single network of vacation homes and apartments worldwide.

As the VP of Revenue Management and Distribution for Kimpton Hotels and Restaurants, Richer managed revenue, digital distribution and channel partners, customer service and call center functions, analytics, and overall brand strategy and performance management. Richer joined Kimpton Hotels fifteen years ago starting her career in Chicago, then moving to Washington DC holding regional positions overseeing the central and east coast portfolio, and over the last four years she has held the position of VP of Revenue Management and Distribution based in San Francisco. In addition to serving on the HSMAI Revenue Management Advisory Board, she also holds her Master’s Degree in Tourism Administration from the George Washington University School of Business.

“We are thrilled to have Heather join us at just the right time as we further accelerate our business and our drive to expand key attributes of the hotel business into the vacation property category,” said RedAwning CEO Tim Choate. “Heather has an instant understanding and affinity for the branded hotel-style vacation rental services we offer, and for the direction we’re taking the company in the vacation rental space. Her high caliber e-commerce, online marketing and revenue optimization experience will be invaluable assets to RedAwning.”

“This is an exciting opportunity with so much potential, ” said Heather Richer. “Tim and the RedAwning team have built revolutionary distribution and marketing technology to support the vacation rental industry, and with the technology now in place providing ease of connectivity to travel booking sites, the vacation rental industry is more accessible and visible to a global audience. Though the vacation rental industry is not new, with RedAwning’s global marketing and merchandising engine there is the potential for the industry to make a quantum leap.

“Vacation rentals are the next level of boutique and lifestyle accommodations and travelers are looking for personalized experiences.  Depending on someone’s occasion for individual or group travel, a home rental can be the perfect option.  RedAwning provides 24/7 customer service, dependable and easy booking, and accurate property merchandising.  When hotel-like reliability and branding are applied to vacation rentals, there is extraordinary opportunity to evolve the space and how travelers choose accommodations.

“I see infinite possibilities,” said Richer.


RedAwning is the world’s largest branded network of vacation properties offering 24/7 guest and property manager support services. With over 100,000 unique rental properties in over 10,000 destinations, RedAwning is the leading supplier of vacation rentals to every major online booking website, including, Expedia, HomeAway/VRBO, Flipkey/TripAdvisor, and Airbnb. RedAwning’s mission is to redefine vacation hospitality by combining the ease, trust and consistency of hotels with the extraordinary value and diversity of vacation rental properties.  The company is profitable, self-funded, and rapidly growing. In March 2017, RedAwning acquired and in May 2015, RedAwning acquired and, a complete vacation rental booking platform for travel professionals, all of which are now exclusively included in the RedAwning Network.

Media Contact: Michelle Dissel,, Inc., 510.206.0180,

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