LOS ANGELES, Nov. 28, 2017 /PRNewswire/ — The Beverly Hills Chamber of Commerce, representing over 800 businesses serving the luxury capital of the world through marketing, advocacy and education, is hosting a Power Panel on the state of the ‘ultra’ luxury industry and how luxury experiences will be created in 2018 at the Waldorf Astoria Beverly Hills, December 1st, 2017. “How to Create the Ultimate Luxury Experience for Any Business in 2018” is part of the Chamber’s popular Power Panel Series that helps businesses with the latest news, trends, statistics, tips and pointers needed to excel today. This 90-minute teaching panel will examine the state of the ultra luxury business today and provide concrete findings and exact guidelines to ensure peak luxury offerings, facilities, operational performances and service delivery.
The next-generation of luxury consumer, the millennial, is seeking experiential and greater access to people and places to elevate their social status among their online network in the newly termed “The Status Race.” In 2018, millennial tastes will be the ones shaping luxury, but baby boomers still have the majority of ultra luxury buying power. With 74% of luxury consumers now using an average of three social platforms and turning to social networks for guidance on decisions, the panel will also discuss the growing challenge of incorporating social media while maintaining vigilance to protect brand heritage and legacy.
Todd-Avery Lenahan, founder and owner of TAL Studio (TAL-Studio.com) and luxury hotel, resort, spa, restaurant, entertainment and estate designer is one of the esteemed, invited lead panelists. Mr. Lenahan is also CEO of 7-Star Czar International Consulting (tal-studio.com/the-five-star-czar/scope-and-services), which is commissioned by the world’s leading luxury hotels and resorts on how to deliver ‘ultra’ luxury experiences. He is considered one of the most influential leaders in the luxury design and luxury experience industry today by an esteemed manifold of discerning clients, including 12 of the Forbes list of 1,000 wealthiest people in the world. “Luxury in 2018 is about anticipation of the client before they ever walk in the door. Luxury is now defined by access to experiences on your own terms, in your own time, and having the company fully anticipate your needs, desires, and values,” says Lenahan.
Other A-list panelists include global luxury experts: Ben Trodd, Regional Vice-President of five Four Seasons Hotels and Resorts and General Manager of Beverly Wilshire, A Four Seasons Hotel; Vanessa Williams, Director of Sales and Marketing Waldorf Astoria Beverly Hills; and Eli Noor, CEO of Ely & Co. Fancy Diamonds Inc. and Noor Fine Jewels, Beverly Hills, provider of some of the world’s most precious rare colored diamonds. The panel is moderated by Emmy-award winning luxury lifestyles and trends TV news producer and luxury industry consultant Ann Shatilla.
Some of the top ultra luxury experience trends of 2018 include:
- Experiential; creating one-of-a-kind luxury experiences to fulfill the need of today’s self-tracking society
- Highly sharable
- Customization and personalization
- Extraordinary customer service
- Being anticipatory
- Providing greater access
- Surpassing outstanding on-site luxury service as luxury clients demand more
- Increased reward for loyalty
- Digital Luxury: Having regular two-way digital dialogue with luxury clients
- Ability to purchase through several channels including home delivery, while still being able to have clients enjoy bespoke on-site experiences
WHAT: Power Panel “How to Create the Ultimate Luxury Experience for Any Business in 2018”
WHERE: Waldorf Astoria Beverly Hills, 9850 Wilshire Boulevard, Beverly Hills, California, 90210
PROVIDED BY: The Beverly Hills Chamber of Commerce | http://www.tinyurl.com/luxtips2018
WHEN: Friday December 1, 2017 – 8:00 AM PT to 10:00 AM PT
7:45 AM PT Registration opens | 8:00 – 8:30 AM PT Networking and Breakfast | 8:30 – 9:30 AM PT Panel Discussion | 9:30 – 10:00 AM PT Audience Q & A Closing Remarks
ABOUT BEVERLY HILLS CHAMBER OF COMMERCE:
The mission of the Beverly Hills Chamber of Commerce is to empower business and to thrive by being an invaluable resource for optimizing connections. It serves the luxury capital of the world through marketing, advocacy and education for the Beverly Hills business community. The Chamber, with its committees, board, councils, staff and members – works with city officials, local businesses and the community at large to promote the local economy. The membership organization of over 800 businesses has been the voice of business in Beverly Hills since 1923.
ABOUT TAL STUDIO:
TAL Studio is one of the world’s leading luxury hospitality design firms of luxury hotels, resorts, spas, restaurants, estates, entertainment spaces, private jets and yachts. Commissioned by today’s top international luxury hotel developers and global luxury operating brands and corporations, TAL Studio has amassed over 50 awards for design excellence. International luxury hotel and resort designer CEO and Founder Todd-Avery Lenahan, known as an arbiter of world style, is widely regarded as one of the most diverse and accomplished leaders in the luxury design industry today. Lenahan and his 35-person international design team create all elements of luxury properties including luxury suites, guest rooms, grand public spaces, lobbies, theaters, retail, ballrooms, spas, dining establishments, corporate headquarters and landmark residences. For nearly 30 years, Lenahan has been entrusted to create some of the world’s leading luxury hotels/resorts, including a multitude of global locations for Four Seasons Hotels and Resorts, The Ritz-Carlton Hotel Company, Nobu Hospitality, Mandarin Oriental Hotel Group, Wynn Resorts, Viceroy Hotels, The Walt Disney Company, and Wolfgang Puck Fine Dining Group etc.
ABOUT 7-STAR CZAR INTERNATIONAL CONSULTING:
Todd-Avery Lenahan is CEO of “7-Star Czar International Consulting” – a renowned global luxury experience creator and analyst for the world’s leading luxury hotels, resorts, spas, and restaurants. Lenahan is commissioned for observational analysis and world class guidelines following in depth assessment of operations with custom-designed strategies ensuring the highest level experiences to preserve or grow market share for best in market properties. Lenahan’s global perspective allows luxury companies to deliver a level of product and experience that exceeds conventional standards working with corporations to provide discerning analysis based on rare expertise in all aspects of hotel design, development operations, service recovery, customer loyalty and marketing.
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SOURCE Beverly Hills Chamber of Commerce; TAL Studio